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Facebook AI Comment Analysis

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Boka

Boka

Comment Analysis Report

Health/beauty

Data from Oct 19, 2024 to Dec 12, 2025

25,214
Followers
139
Comments
F
Grade
44.0
Score
Total Comments
139
Posts Analyzed
38
Top Level Comments
103
F
44.0/100
Overall Score
Brand Engagement
0
User Comments
139
Categorized
97
525
Total Likes
13.8
Avg Likes/Post
3.7
Avg Comments/Post
17.5
Total Eng./Post

Sentiment Distribution

Negative (31.96%)
Neutral (65.98%)
Positive (2.06%)

Score Breakdown

Positive Comments 2 comments
F 2.06%
Neutral Comments 64 comments
C 65.98%
Negative Comments 31 comments
C 31.96%
Brand Engagement Rate 0 brand replies + 0 brand likes
N/A 0%

General Analysis

The strongest finding is the widespread customer concern over product ingredient transparency and safety, especially regarding nano-hydroxyapatite content and toxic elements like lead and mercury. Many users express frustration about lack of clear communication, delayed orders, and recurring subscription issues, which detracts significantly from overall trust. However, there are positive comments appreciating the toothpaste’s efficacy and flavor options, and a sizable portion of comments are neutral questions seeking clarification or additional information. The brand could substantially improve its reputation by addressing transparency concerns, improving customer service, and actively engaging with consumer inquiries.

Customer Avatar

Six skimmable audience signals from posts and comments

Primary audienceHealth-Conscious Parents
Market awarenessLevel 4
Core desireeffective enamel repair
Core desiresafe, family-friendly ingredients
Audience segmentIngredient-Savvy Oral Care Seekers
Audience segmentSensitive Teeth Sufferers

Cross-channel signals

Public reputation and audience activity beyond Facebook comments

Facebook comments express ingredient curiosity and sensitivity needs clearly.

Google reviews are unavailable for further insight.

Instagram activity shows consistent engagement and strong interest in family-friendly benefits.

Instagram@boka
Open profile ↗
Followers112,263
Published posts1,523
Avg. comments20.7
Posts in 30 days12
Posting paceEvery 1.7 days
Top formatCarousel Album

Calculated from up to 12 recent public posts returned by Meta; hidden counts are excluded.

Comment Breakdown

Posts Checked 38
Total Comments 139
With Text 103
Page Replies 0
User Replies 139

Pain Points

1 Lack of transparency about percentage of nano-hydroxyapatite in toothpaste
2 Reports and concerns about presence of lead and mercury in the product
3 Delayed or missing order deliveries with poor customer service response
4 Subscription options pre-selected leading to unwanted recurring orders
5 Adverse effects such as increased teeth sensitivity and gum bleeding

Marketing Angles

1 Emphasize product safety and transparency of ingredient percentages
2 Highlight customer testimonials about plaque reduction and oral health improvement
3 Offer clear and easy subscription management to avoid order confusion
4 Promote fluoride free and nano-hydroxyapatite benefits for enamel rebuilding
5 Engage with customers addressing concerns openly and providing evidence-based information

Negative Comments

Post ID Comment Date
View Post If my money isn't refunded im filing chargebacks and reporting this to the bbb and ftc 5 months ago
View Post Yeah i ordered from this company I never got my order and I want this refunded but the company won't respond to me 5 months ago
View Post Boka wont release their percentage, boycott them 7 months ago
View Post Chris Miller I find this unacceptable. Considering that this affects the health of my teeth, I’m not happy that they’re unwilling to share crucial information on their product. They just lost a loyal customer. 1 month ago
View Post Please do not sent anymore toothpaste. 3 tubes is too much as it lasts a long time. thank you. 8 months ago
View Post DO NOT USE!! Don’t recommend!!! Do not use. My children gums started bleeding and they have excellent hygiene and go the dentist every 6 months and never had issues until i tried this companies product 2 weeks ago
View Post Boycott them, they won’t release the contents of their ingredients 9 months ago
View Post What’s the %? If you won’t tell us, you shouldn’t be allowed on the market. 9 months ago
View Post Don’t recommend!!! Do not use. My children gums started bleeding and they have excellent hygiene and go the dentist every 6 months and never had issues until i tried this companies product 2 weeks ago
View Post Boycott them. Refusal to list contents of all ingredients 9 months ago

Neutral Comments

Post ID Comment Date
View Post What percentage on n-HA is this? The box doesn't specify. 6 months ago
View Post oooh I missed it last year. please bring back 4 months ago
View Post I don't shop Target & never will again! 6 months ago
View Post What about for people with sensitive teeth? I use pronamel / sensodyne… do you have one that helps with that AND rebuilds enamel? 9 months ago
View Post What is the percentage of? nano-hydroxyapatite in your product and is it round or rod-shaped? 2 months ago
View Post What is the % of hydroxyapetite 10 months ago
View Post Connie Smith They won’t tell you. It’s proprietary information. Boycott them. 9 months ago
View Post Susan Adams the nano hydroxyapatite is supposed to be amazing, I really think the girls need this! Especially Averie! 11 months ago
View Post Do any of your products contain cinnamon or mint? I am allergic to both. 1 year ago
View Post What does everyone like about Boka? 1 year ago

Positive Comments

Post ID Comment Date
View Post My dentist was so surprised today. I have been using for a couple of months and my teeth are so smooth and I had almost no plaque buildup. I was even a month late for my 6 month appointment. Love it 2 weeks ago
View Post Wow. I really need a whitener. Does this really work. If it does I’ll write the review of a lifetime. Try me 1 year ago